Riki Stadeler

ATF Speaker, Global Business Leader, Automotive at Google

As the current client lead for German Automotive at Google, Stadeler works closely with clients to define global digital strategies and to drive their implementation at scale across regions and markets. With the goal to deliver a user-first marketing approach leveraging Google solutions in the most efficient way. Before joining Google 4 years ago, she had a long term career in marketing with different business leadership positions in top agency networks such as WWP, Interpublic and Omnicom. She was working not only for the automotive industry but also others such as finance, FMCG, technology and travel. She holds an M.A. in Literature and Communication Sciences. While being on the road a lot professionally, her home base is Hamburg.