Jochen Rudat

Jochen Rudat

ATF Speaker, ex-Tesla Director Central Europe, founder of muchbetterelectric & Electric Ventures

Jochen Rudat is founder of muchbetterelectric & Electric Ventures and has 20 years of automotive experience. Unique is his career at Tesla, Inc. In 2009 he built the Swiss Tesla market from scratch, equipped only with a laptop and mobile phone, rarely a vehicle for test drives. 10 years later he leaves as Director, Central Europe with almost 300 reports the 2nd largest car manufacturer in the world, measured by market capitalization. During this time Rudat was able to report directly to Elon Musk and was one of the few to receive the internally so prestigious Key Contributor Award. He become an expert in selling electric vehicles, develop go-to-market strategies, implement new retail concepts and agile strategies.