We are planning right now!
09. May 2019, CongressPark Wolfsburg
Prof. Dr. Antje Helpup & Ralph M. Meunzel
ATF patron, Head of Sales Volkswagen Group
Short imagination ATF-Partner
Module 1: Trends & Best Practices from other industries
1.1 Future of individual mobility from the helicopter perspective - the path from omni-channel commerce to mobility service providers
Futurologist, founder of future matters AG
1.2 Reinventing stationary trade - from a omni channel perspective
Director of the eWeb Research Center and Professor for Retail and Trade at Niederrhein University for Applied Sciences in Mönchengladbach
1.3 Amazon´s passion for customers – why Amazon always works vigorously backwards from the end user to earn and keep customer trust
Director, International Field Sales and Global Accounts Amazon Advertising
1.4 What are the business models of the future and what does it mean for the automotive industry?
Venture Capital Senior Investment Manager Corporate, Investments & Alliances Sony Corporation
Panel 1: What can automotive sales learn from other industries?
Discussion with ATF panel members Markus Kröger (heycar), Dr. Marc Thom (Sony), Christoph Stadeler (Facebook) und Craig Davis (Clean Green Fast). Moderiert von Dr. Armand Farsi (Arvato).
Lunch Break & Special Events
Optional: Business Meditation with Dirk Zimmer (Volkswagen AG)
Thinking out of the Box
Speaker 2015 and Bestselling Author
Module 2: Challenge & Practical Examples in Automotive Sales
2.1 3 million // 7 million: How do we create a paradigm shift?
Vice President eBay Classifieds Germany & Managing Director mobile.de
2.2 The New Path to Purchase
Head of Automotive Strategy, Facebook
Individual Interviews with Craig Davis and Markus Kröger
TV and radio journalist
Owner Clean Green Fast GmbH
2.4 Omnichannel for Automotive - how to make it work
Global Business Leader, Automotive at Google
Panel 2: What are the opportunities and risks for automotive sales?
With the ATF panel members Riki Stadeler (Google), Robert Lasek (AUTO1.com), Dirk Steeger (Autohaus König) and Malte Krüger (mobile.de). Moderated by Dr. Michael Mandat (PROGENIUM).
Final Statements & Outlook 2020
ATF speaker, Head of Marketing & Sales, Product Line e-Mobility Volkswagen AG
End of Event
08. May 2018, VfL Wolfsburg Arena
Opening & presentation of all future BarCamp subjects
Start of the first BarCamp round
OEM and retail: How to cooperate in fields of development und enhancement of retail IT systems
Generation change - Is there a need for a new sales mindset?
Car Dealerships - Sustainable business model or will they suffer the same fate as video rental stores?
New mobility: Where trade must act urgently
Digital. Tomorrow. - Transformation in the car trade
Future remuneration models in retail in the age of digital sales
How can retailers profile themselves on the topic of CO2 reduction?
Strong presence on all channels – car dealerships lose customer contact without omni channel strategy
New remuneration systems: departure from working hours to agile performance determination
Student Innovator Challenge 1: Visual content as leverage for a unique customer experience
Closing the loop - managing leads from online to offline
The future of used cars retail in the changing digital age
Digitization of the Customer Journey in the automobile trade
Start of the second BarCamp round
Marketing opportunities for financial services products via the online channel with retailers
What can the automotive industry learn in e-commerce from other industries?
New forms of mobility: What does this mean for your sales concept? What will you sell in the future? Vehicles or mobility?
Human factor - an integral part of the digital transformation
Limits of digitization
The end of the watering can principle - in close contact with the automotive customer
Customer of future
Is customer experience management key to commercial success?
No fear of digitalization - From the process of buying a used car to the finished IT application in just a few minutes
On-line? Offline? Be successful! So you master the merging of stationary and digital commerce
Student Innovator Challenge 2: The digital user journey to seamlessly design the digital and physical buying experience for customers and dealers
Student Innovator Challenge 3: Omni-Channel for dynamic and continuous design of customer interactions
The Role of VR, AR & 360° in Omni-Channel-Marketing
End of event
08. May 2019, Kunstmuseum Wolfsburg
Prof. Dr. Gert Bikker (Vice-President of Ostfalia University)
Welcoming speech and interview with ATF patrons
Jürgen Stackmann & Dr. Christian Dahlheim
Acknowledgement & ATF partner photo shoot
Museum tour 1
Der Mond scheint meist in CIS Moll- eine launige Reise in die klassische Musik“ mit Frank Roebers & Eva Schüttler
Museums Tour 2
End of Event
Rahmenprogramm: Stefan Wirkus (Cartoonist and iPad Cartoon Drawer)