Agenda 2019

We are planning right now!

09. May 2019, CongressPark Wolfsburg

8:00

Registration

8:30

Moderation

Prof. Dr. Antje Helpup & Ralph M. Meunzel

8:45
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Opening Speech

Dr. Christian Dahlheim

ATF patron, Head of Sales Volkswagen Group

9:15

Short imagination ATF-Partner

9:30

Module 1: Trends & Best Practices from other industries

9:30
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1.1 Future of individual mobility from the helicopter perspective - the path from omni-channel commerce to mobility service providers

Lars Thomsen

Futurologist, founder of future matters AG

9:55
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1.2 Reinventing stationary trade - from a omni channel perspective

Prof. Dr. Gerrit Heinemann

Director of the eWeb Research Center and Professor for Retail and Trade at Niederrhein University for Applied Sciences in Mönchengladbach

10:50
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1.3 Amazon´s passion for customers – why Amazon always works vigorously backwards from the end user to earn and keep customer trust

Zach Johnson

Director, International Field Sales and Global Accounts Amazon Advertising

11:15
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1.4 What are the business models of the future and what does it mean for the automotive industry?

Dr. Marc Thom

Venture Capital Senior Investment Manager Corporate, Investments & Alliances Sony Corporation

11:40

Panel 1: What can automotive sales learn from other industries?

Discussion with ATF panel members Markus Kröger (heycar), Dr. Marc Thom (Sony), Christoph Stadeler (Facebook) und Craig Davis (Clean Green Fast). Moderiert von Dr. Armand Farsi (Arvato).

12:15

Lunch Break & Special Events

Optional: Business Meditation with Dirk Zimmer (Volkswagen AG)

13:30
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Thinking out of the Box

Dr. Marco Freiherr von Münchhausen

Speaker 2015 and Bestselling Author

14:15

Module 2: Challenge & Practical Examples in Automotive Sales

14:15
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2.1 3 million // 7 million: How do we create a paradigm shift?

Malte Krüger

Vice President eBay Classifieds Germany & Managing Director mobile.de

14:40
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2.2 The New Path to Purchase

Christoph Stadeler

Director Automotive Facebook

15:05
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Individual Interviews with Craig Davis and Markus Kröger

Simone Friedrich

TV and radio journalist

15:05
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Interview

Craig Davis

Owner Clean Green Fast GmbH

15:15
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Interview

Markus Kröger

Ceo heycar

15:30
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2.4 Omnichannel for Automotive - how to make it work

Riki Stadeler

Global Business Leader, Automotive at Google

15:55

Coffee Break

16:25

Panel 2: What are the opportunities and risks for automotive sales?

With the ATF panel members Riki Stadeler (Google), Robert Lasek (AUTO1.com), Wolfgang Huber (Autohaus König) and Malte Krüger (mobile.de). Moderated by Dr. Michael Mandat (PROGENIUM).

17:00
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Final Statements & Outlook 2020

Dr. Silke Bagschik

ATF speaker, Head of Marketing & Sales, Product Line e-Mobility Volkswagen AG

17:30

End of Event

08. May 2018, VfL Wolfsburg Arena

13:00

Registration

14:15

Opening & presentation of all future BarCamp subjects

14:45

Start of the first BarCamp round

14:45
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OEM and retail: How to cooperate in fields of development und enhancement of retail IT systems

Volkswagen AG

14:45
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Generation change - Is there a need for a new sales mindset?

PE Solution

14:45
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Car Dealerships - Sustainable business model or will they suffer the same fate as video rental stores?

Zentralverband Deutsches Kraftfahrzeuggewerbe e.V. (ZDK)

14:45
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New mobility: Where trade must act urgently

VISION Mobility THINK TANK

14:45
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Digital. Tomorrow. - Transformation in the car trade

Audi

14:45
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Future remuneration models in retail in the age of digital sales

Mercuri Urval

14:45
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How can retailers profile themselves on the topic of CO2 reduction?

Shell

14:45
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Strong presence on all channels – car dealerships lose customer contact without omni channel strategy

Autohaus

14:45
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New remuneration systems: departure from working hours to agile performance determination

Ostfalia

14:45
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Student Innovator Challenge 1: Visual content as leverage for a unique customer experience

Accenture / Mackevision

14:45
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Closing the loop - managing leads from online to offline

Google

14:45
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The future of used cars retail in the changing digital age

Auto1

14:45
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Digitization of the Customer Journey in the automobile trade

Liferay

15:45

Acknowledgement moderators

16:15

Start of the second BarCamp round

16:15
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Marketing opportunities for financial services products via the online channel with retailers

Volkswagen Financial Services

16:15
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What can the automotive industry learn in e-commerce from other industries?

Arvato Bertelsmann

16:15
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New forms of mobility: What does this mean for your sales concept? What will you sell in the future? Vehicles or mobility?

IAV GmbH

16:15
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Human factor - an integral part of the digital transformation

DEKRA

16:15
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Limits of digitization

kabema digital

16:15
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The end of the watering can principle - in close contact with the automotive customer

hey car

16:15
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Customer of future

facebook

16:15
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Is customer experience management key to commercial success?

Pirelli

16:15
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No fear of digitalization - From the process of buying a used car to the finished IT application in just a few minutes

Kroschke

16:15
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Online? Offline? Be successful! How you master the merging of stationary and digital commerce

AutoScout24

16:15
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Student Innovator Challenge 2: The digital user journey to seamlessly design the digital and physical buying experience for customers and dealers

Accenture / SinnerSchrader

16:15
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Student Innovator Challenge 3: Omni-Channel for dynamic and continuous design of customer interactions

Accenture

16:15
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The Role of VR, AR & 360° in Omni-Channel-Marketing

SNG

16:15
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Joker Workshop

Joker

17:15

Acknowledgement moderators

17:30

End of event

08. May 2019, Kunstmuseum Wolfsburg

18:00

Registration

18:30

Opening

18:40

Greetings

Prof. Dr. Gert Bikker (Vice-President of Ostfalia University)

18:50

Welcoming speech and interview with ATF patrons

Jürgen Stackmann & Dr. Christian Dahlheim

19:10

Acknowledgement & ATF partner photo shoot

19:30

Opening BBQ

19:45

Museum tour 1

21:00

Der Mond scheint meist in CIS Moll- eine launige Reise in die klassische Musik“ mit Frank Roebers & Eva Schüttler

21:30

Museums Tour 2

22:30

End of Event

Rahmenprogramm: Stefan Wirkus (Cartoonist and iPad Cartoon Drawer)