Agenda 2019

We are planning right now!

09. May 2019, CongressPark Wolfsburg

8:00

Registration

8:30

Moderation

8:45
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Opening Speech

Jürgen Stackmann

ATF Patron, Member of the Board of Management of the Volkswagen Passenger Cars brand with responsibility for Sales, Marketing and After Sales

9:15

Short imagination ATF-Partner

9:30

Module 1: Trends & Best Practices from other industries

9:30
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1.1 Future of individual mobility from the helicopter perspective - the path from omni-channel commerce to mobility service providers

Lars Thomsen

Futurologist, founder of future matters AG

9:55
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1.2 Reinventing stationary trade - from a omni channel perspective

Prof. Dr. Gerrit Heinemann

Director of the eWeb Research Center and Professor for Retail and Trade at Niederrhein University for Applied Sciences in Mönchengladbach

10:50
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1.3 Omni-channel retail exemplified by Douglas. Impulses from beauty retailing for automotive sales

Tina Müller

CEO of Douglas GmbH

11:15
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1.4 What are the business models of the future and what does it mean for the automotive industry?

Dr. Marc Thom

Venture Capital Senior Investment Manager Corporate, Investments & Alliances Sony Corporation

11:40

Panel 1: What can automotive sales learn from other industries?

Discussion with ATF panel members Tina Müller (Douglas), Christoph Stadeler (Facebook), Dr. Marc Thom (Sony) and Philip Missler (Amazon). Moderated by Dr. Armand Farsi (Arvato).

12:15

Lunch Break & Special Events

Optional: Business Meditation with Dirk Zimmer (Volkswagen AG)

13:30
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Thinking out of the Box

Dr. Marco Freiherr von Münchhausen

Speaker 2015 and Bestselling Author

14:15

Module 2: Challenge & Practical Examples in Automotive Sales

14:15
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2.1 3 million // 7 million: How do we create a paradigm shift?

Malte Krüger

Vice President eBay Classifieds Germany & Managing Director mobile.de

14:40
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2.2 The New Path to Purchase

Christoph Stadeler

Head of Automotive Strategy, Facebook

15:05
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2.3 Amazon´s passion for customers – why Amazon always works vigorously backwards from the end user to earn and keep customer trust

Philip Missler

Director Advertising Sales Germany & Italy, Amazon Media Group

15:30
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2.4

Riki Stadeler

Global Business Leader, Automotive at Google

15:55

Coffee Break

16:25

Panel 2: What are the opportunities and risks for automotive sales?

With the ATF panel members Riki Stadeler (Google), Robert Lasek (AUTO1.com), Andreas Senger (Senger Group) and Tom Anliker (Borgward Group AG). Moderated by Dr. Michael Mandat (PROGENIUM).

17:00
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Final Statements & Outlook 2020

Dr. Christian Dahlheim

ATF patron, Head of Sales Volkswagen Group

17:30

End of Event

08. May 2018, VfL Wolfsburg Arena

13:00

Registration

14:00

Opening & presentation of all future BarCamp subjects

14:45

Start of the first BarCamp round

14:45
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Generation change - Is there a need for a new sales mindset?

PE Solutions

14:45
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Car Dealerships - Sustainable business model or will they suffer the same fate as video rental stores?

Zentralverband Deutsches Kraftfahrzeuggewerbe e.V. (ZDK)

14:45
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Marketing opportunities for financial services products via the online channel with retailers

Volkswagen Financial Services

14:45
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New mobility: Where trade must act urgently

VISION Mobility THINK TANK

14:45
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Workshop 5

Audi

14:45
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Workshop 6

Ostfalia

14:45
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Workshop 7

Shell

14:45
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Workshop 8

mobile.de

14:45
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Workshop 9

Mercuri Urval

14:45
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Workshop 10

ICDP

14:45
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Workshop 11

Autohaus

14:45
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Workshop 12

Google

14:45
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Workshop 13

Auto1

14:45
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Workshop 14

Adastra

15:45

Acknowledgement moderators

16:15

Start of the second BarCamp round

16:15
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Workshop 15

Volkswagen AG

16:15

Workshop 16

16:15
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What can the automotive industry learn in e-commerce from other industries?

Arvato Bertelsmann

16:15
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Workshop 18

Progenium

16:15
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Workshop 19

IAV

16:15
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Workshop 20

Dekra

16:15
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Workshop 21

Pirelli

16:15
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Workshop 22

facebook

16:15
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Workshop 23

kabema digital

16:15
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Workshop 24

Screen

16:15
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Workshop 25

Autoscout24

16:15

Workshop 26

16:15
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Workshop 27

Kroschke

17:15

Acknowledgement moderators

17:30

End of event

08. May 2019, Kunstmuseum Wolfsburg

18:00

Registration

18:30

Opening

18:40

Welcoming speech Lord Mayor Wolfsburg

Klaus Mohrs

18:50

Welcoming speech and interview with ATF patrons

Jürgen Stackmann & Dr. Christian Dahlheim

19:10

Acknowledgement & ATF partner photo shoot

19:30

Opening BBQ

19:45

Museum tour 1

20:15

Der Mond scheint meist in CIS Moll- eine launige Reise in die klassische Musik“ mit Frank Roebers & Eva Schüttler

21:00

Museums Tour 2

22:30

End of Event

Rahmenprogramm: Stefan Wirkus (Cartoonist and iPad Cartoon Drawer)