We are planning right now!
09. May 2019, CongressPark Wolfsburg
ATF Patron, Member of the Board of Management of the Volkswagen Passenger Cars brand with responsibility for Sales, Marketing and After Sales
Short imagination ATF-Partner
Module 1: Trends & Best Practices from other industries
1.1 Future of individual mobility from the helicopter perspective - the path from omni-channel commerce to mobility service providers
Futurologist, founder of future matters AG
1.2 Reinventing stationary trade - from a omni channel perspective
Director of the eWeb Research Center and Professor for Retail and Trade at Niederrhein University for Applied Sciences in Mönchengladbach
1.3 Omni-channel retail exemplified by Douglas. Impulses from beauty retailing for automotive sales
CEO of Douglas GmbH
1.4 What are the business models of the future and what does it mean for the automotive industry?
Venture Capital Senior Investment Manager Corporate, Investments & Alliances Sony Corporation
Panel 1: What can automotive sales learn from other industries?
Discussion with ATF panel members Tina Müller (Douglas), Christoph Stadeler (Facebook), Dr. Marc Thom (Sony) and Philip Missler (Amazon). Moderated by Dr. Armand Farsi (Arvato).
Lunch Break & Special Events
Optional: Business Meditation with Dirk Zimmer (Volkswagen AG)
Thinking out of the Box
Speaker 2015 and Bestselling Author
Module 2: Challenge & Practical Examples in Automotive Sales
2.1 3 million // 7 million: How do we create a paradigm shift?
Vice President eBay Classifieds Germany & Managing Director mobile.de
2.2 The New Path to Purchase
Head of Automotive Strategy, Facebook
2.3 Amazon´s passion for customers – why Amazon always works vigorously backwards from the end user to earn and keep customer trust
Director Advertising Sales Germany & Italy, Amazon Media Group
Global Business Leader, Automotive at Google
Panel 2: What are the opportunities and risks for automotive sales?
With the ATF panel members Riki Stadeler (Google), Robert Lasek (AUTO1.com), Andreas Senger (Senger Group) and Tom Anliker (Borgward Group AG). Moderated by Dr. Michael Mandat (PROGENIUM).
Final Statements & Outlook 2020
ATF patron, Head of Sales Volkswagen Group
End of Event
08. May 2018, VfL Wolfsburg Arena
Opening & presentation of all future BarCamp subjects
Start of the first BarCamp round
Generation change - Is there a need for a new sales mindset?
Car Dealerships - Sustainable business model or will they suffer the same fate as video rental stores?
Marketing opportunities for financial services products via the online channel with retailers
New mobility: Where trade must act urgently
Start of the second BarCamp round
What can the automotive industry learn in e-commerce from other industries?
End of event
08. May 2019, Kunstmuseum Wolfsburg
Welcoming speech Lord Mayor Wolfsburg
Welcoming speech and interview with ATF patrons
Jürgen Stackmann & Dr. Christian Dahlheim
Acknowledgement & ATF partner photo shoot
Museum tour 1
Der Mond scheint meist in CIS Moll- eine launige Reise in die klassische Musik“ mit Frank Roebers & Eva Schüttler
Museums Tour 2
End of Event
Rahmenprogramm: Stefan Wirkus (Cartoonist and iPad Cartoon Drawer)