AUTOMOTIVE TREND FORUM 2018
THE FUTURE OF SALES
02. + 03. MAY2018
WOLFSBURG City of the automobile
Automotive Trend Forum 2018
This international science and economic congress focuses on the latest trends in automotive sales and marketing. The whole-day event is held at CongressPark Wolfsburg. Approximately 600 international Automotive Trend Forum participants in Wolfsburg come from business and science. Top experts from all over the world present the latest studies, examples of best-practice and offer solutions for your specific problems. All lectures will be translated simultaneously. In addition to numerous managers from the Volkswagen Group, guests also include participants from other automotive manufacturers, the supply industry, the automotive trade, medium-sized businesses and importers. The science representatives are mainly professors, employees and students of the Ostfalia University or our partner universities abroad.
Perspectives from trend researchers and science
New business models of new mobility
Conceivable approaches for the future
Challenges in automotive sales
Analysis of future sales channels with real-world examples
Know-how transfer of business and science
A great opportunity to network
Increase your contacts in the automotive industry.
Introductory words from Jürgen Stackmann
Shaping future mobility is a highly exciting and at the same time demanding task for all automotive companies. Presenting the customer with the best mobility solution for their individual needs is the central challenge of the sector. To do so, it is essential to recognise the economic, political and social trends at an early stage. The developments in the field of digitization require a radical re-think in many sectors. Especially in the automotive industry, new business areas are emerging. This forces many companies to leave their own comfort zone. Is the product the customer needs still the “car” as we know it? What will the relevant success factors of products and companies be in the future? What are the business models of New Mobility like? How should buying processes be redesigned? What role does the stationary dealer play? As the patron of the Automotive Trend Forum Wolfsburg I am looking forward to new solution approaches, ideas from lateral thinkers, inspiring lectures and provoking discussions on the 02 and 03 May in Wolfsburg.
Introductory words from Fred Kappler
The Volkswagen Group and its competitors are working on the mobility of tomorrow. The production of emotional products will not be enough in the long term to survive in the market. In the future, automotive manufacturers will have to position themselves by means of intelligent, environmentally friendly and individual customer solutions. Under the banner of digitisation and New mobility, the automotive business is going though a period of fundamental change. New challenges and new competitors require that we continue to develop our current sales systems in order to inspire and convince our customers also in the future. We as the Volkswagen Group want to play a key role in shaping this change. A regular look outside the box is essential in order to recognise new impulses and trends early on. We are very pleased to welcome you to the Automotive Trend Forum this year and to engage in a lively exchange with you on the subject of New mobility.
Workshops & Presentations
Partner & Sponsors
3 Events with expert speakers
02. May 2018, VfL Wolfsburg Arena
Opening & presentation of all future BarCamp subjects
Start of the first BarCamp round
Autonomous Driving Index: Which market is at the forefront of autonomous driving?
New perspectives for vehicle service
The Path to Online Car Purchase today and in the future!
Customer Communication in the Age of Artificial Intelligence
Future Retail: digital and face-to-face!
Risk analysis in personnel selection
Online car registration – Just a political dream?
From the manufacturer to the retailer directly to the end customer - modern App technologies for effective and efficient communication with the retailer
How real is Augmented Reality? What Hololens & others can really do?
Apps and Cars as a Service – Find the Business Case?
How e-mobility affects service and sales
Start of the second BarCamp round
The future of sales needs creative destruction - a radical discourse
Data Lake is not enough: How to use the data lake to generate sales and improve your marketing automation
Cross-industry co-creation – What would mobility look like if it were designed by Ikea and Google?
Joint development of a vision of the future: Future Mobility - How does the mobility of the future look like?
Future Mobility: what moves us in the future - with LEGO® SERIOUS PLAY® with Japanese flair
Qualification for digitization
Automotive Omni-Channel-Commerce: How is the buying process changing?
Future fuels – regenerative and liquid?
Without society, nothing works!? The new approaches of mobility research
The market makes what he wants. Do electric vehicles and hybrid in Germany have no chance?
Quo vadis Social Media? 360° VR
The future of used car trade in the change of the digital age
End of event
02. May 2018, Kunstmuseum Wolfsburg
Welcoming speech and ATF patrons interview
Acknowledgement & ATF partner photo shoot
Museum tour 1
Museum tour 2
End of Event
03. May 2018, CongressPark Wolfsburg
Module 1: Internationale Trends
1.1 Megatrends and the future of mobility. Keytrends.
Founder and director of the Institute for Trend- und Zukunftsforschung (ITZ GmbH)
1.2 Why the mobility sector will evolve along with other industries and what car OEMs can learn from them
Module 2: New business models within the new mobility
2.1 New business models within the new mobility – it’s all about DATA and human experience
2.2 Future urbane mobility and challenges for delivery companies
Lunch Break & Special Events
Optional: Business Meditation "More energy and clarity through meditation" with Dirk Zimmer
Tinking out of the box
Module 3: Challenges in automotive sales
3.1 Captive 4.0 - Sales support by financial services in the digital age
Volkswagen Financial Services AG
3.2 How voice and data will change customer centricity in car rental industry
Europcar Autovermietung GmbH
with Prof. Dr. Stephan Rammler, Thomas Peckruhn, Jianfeng Mu and Olaf Lies
Final Statements & Outlook 2019
End of Event
All presentations on 05/03/2018 will be translated simultaneously into German and English.
The following speakers have already confirmed!
ATF co-presentation, Publishing Director & Chief Editor of Autohaus industry magazin
ATF patron, Member of the Board of Management of the Volkswagen Passenger Cars brand with responsibility for Sales, Marketing and After Sales
Member of the Board of Management of Volkswagen Financial Services AG responsible for Sales and Marketing
Be part of this incredible event!
Automotive Trend Forum
per person (plus VAT)
Automotive Trend Forum
per person (plus VAT)
Networking without tie
per person (plus VAT)
Grand Forum Opening
Information on the event location
Enjoy an event in the city of automobiles!
Enjoy our framework program such as the entertaining museum tours, the delicious barbecue on the roof terrace, the caricatures by the iPad cartoonist and chilled live music in the background.
The Automotive Trend Forum day event is held in the centrally located CongressPark. Top-level speakers, informative lectures, lively business talk, exciting partnerships and enough time to network are what makes this event unique.
By car you can take the A2 and the A39.
There are excellent rail connections from airports in Hanover and Berlin using the Deutsche Bahn ICE trains.
We offer a shuttle service to the event locations.
The Wolfsburg Wirtschaft und Marketing GmbH holds a contingent of rooms for you in store. Hotel reservations can be made until 2nd of april 2018.
Please use the following link for your reservation:
If you have any questions regarding the hotel reservation, please contact the following persons:
WMG Wolfsburg Wirtschaft und Marketing GmbH
Judith Herrmann | Manuela Laqua
Telefon: +49 53 61.899 94 – 77