AUTOMOTIVE TREND FORUM 2018

THE FUTURE OF SALES

WHEN

08. + 09. MAY2019

Where

WOLFSBURG City of the automobile

Automotive Trend Forum 2019

This international science and economic congress focuses on the latest trends in automotive sales and marketing. The whole-day event is held at CongressPark Wolfsburg. Approximately 600 international Automotive Trend Forum participants in Wolfsburg come from business and science. Top experts from all over the world present the latest studies, examples of best-practice and offer solutions for your specific problems. All lectures will be translated simultaneously. In addition to numerous managers from the Volkswagen Group, guests also include participants from other automotive manufacturers, the supply industry, the automotive trade, medium-sized businesses and importers. The science representatives are mainly professors, employees and students of the Ostfalia University or our partner universities abroad.

Jürgen Stackmann, ATF Schirmherr, Markenvorstand Vertrieb, Marketing und After Sales Volkswagen Pkw

Greetings from Jürgen Stackmann Omni Channel Commerce

In these exciting times of upheaval in the car industry, former subjects of the future such as autonomous driving, connectivity and e-mobility have become a reality. These changes directly affect automotive sales. In cooperation with all stakeholders, OEMs have to improve buying processes to make them as simple as possible for the customers.

Online or offline, at all the touchpoints with the customer, the different sales channels and steps in the process must be interlinked and optimised seamlessly.

Car manufacturers are becoming mobility service providers. This leads to new opportunities to set up in a completely new way in many areas. Given this background, it is enormously important to re-examine existing sales channels and align them to the new Omni Channel strategies.

What do successful Omni Channel Commerce approaches look like? What channels will become more important – before, during and after purchase of a car? How can we make the customer journey a powerful argument and billboard for the brand? What are the critical core competencies, which should be developed in the Omni Channel?

How we plan, direct and control the sales channels and customer touchpoints available to us will have a direct effect on the customer experience. That’s why we are directing our attention to the new challenges and current trends in this area.

As the host of the Automotive Trend Forum I am delighted inviting you to analyze and discuss the future Omni Channel Commerce. I look forward to a number of innovative workshops, lively discussion, exciting specialist talks and the opportunity to introduce our Volkswagen sales model of the future in more detail at the 8th and 9 th of May in Wolfsburg.

Top Speakers 2019

The following speakers have already confirmed!

Prof. Dr. Antje Helpup

ATF event organiser, professor at Ostfalia University of Applied Sciences

Verlagsleiter, Chefredakteur Fachmagazin Autohaus

Ralph M. Meunzel

ATF co-presentation, Publishing Director & Chief Editor of Autohaus industry magazin

Jürgen Stackmann, ATF Schirmherr, Markenvorstand Vertrieb, Marketing und After Sales Volkswagen Pkw

Jürgen Stackmann

ATF patron, Member of the Board of Management of the Volkswagen Passenger Cars brand with responsibility for Sales, Marketing and After Sales

Fred Kappler, ATF Schirmherr, Leiter Volkswagen Konzern Vertrieb

Fred Kappler

ATF patron, Head of Sales at the Volkswagen Group

Dr. Marco Freiherr von Münchhausen

Speaker 2015 and Bestselling Author

Gerrit Heinemann

Director of the eWeb Research Center and Professor for Retail and Trade at Niederrhein University for Applied Sciences in Mönchengladbach

Malte Krüger

Vice President eBay Classifieds Germany & Managing Director Mobile.de

Lars Thomsen

Futurologist, founder of future matters AG

Tom Anliker

Senior Vice President Global Marketing, Sales & Service, Borgward Group AG

Tina Müller

CEO of Douglas GmbH

Andreas Senger

Managing owner of Senger Group

Prof. Dr.-Ing. Gert Bikker

Ostfalia Hochschule

Klaus Mohrs

Lord Mayor Wolfsburg

Dirk Zimmer, Volkswagen AG, Leiter Group Service im Konzern Vertrieb After Sales

Dirk Zimmer

ATF Meditation Director, Volkswagen AG, Head of Group Service, Sales, After Sales

Simone Friedrich

TV and radio journalist

Agenda 2019

3 Events with expert speakers

08. May 2018, VfL Wolfsburg Arena

13:00

Registration

14:00

Opening & presentation of all future BarCamp subjects

14:45

Start of the first BarCamp round

14:45

Workshop 1

14:45

Workshop 2

14:45

Workshop 3

14:45

Workshop 4

14:45

Workshop 5

14:45

Workshop 6

14:45

Workshop 7

14:45

Workshop 8

14:45

Workshop 9

14:45

Workshop 10

14:45

Workshop 11

14:45

Workshop 12

14:45

Workshop 13

14:45

Workshop 14

15:45

Acknowledgement moderators

16:15

Start of the second BarCamp round

16:15

Workshop 15

16:15

Workshop 16

16:15

Workshop 17

16:15

Workshop 18

16:15

Workshop 19

16:15

Workshop 20

16:15

Workshop 21

16:15

Workshop 22

16:15

Workshop 23

16:15

Workshop 24

16:15

Workshop 25

16:15

Workshop 26

16:15

Workshop 27

17:15

Acknowledgement moderators

17:30

End of event

08. May 2019, Kunstmuseum Wolfsburg

18:00

Registration

18:30

Opening

18:40

Welcoming speech

18:50

Welcoming speech and ATF patrons interview

19:10

Acknowledgement & ATF partner photo shoot

19:30

Opening BBQ

20:15

Museum tour 1

20:45

Museum tour 2

22:00

End of Event

09. May 2019, CongressPark Wolfsburg

8:30

Registration

9:00

Moderation

9:05

Greetings

9:15

Opening Speech

9:45

Module 1

9:45
photo

1.1 Future of individual mobility from the helicopter perspective - the path from omni-channel commerce to mobility service providers

Lars Thomsen

10:45

1.3

11:15

Coffee Break

11:45

Panel 1

12:30

Lunch Break & Special Events

Optional: Business Meditation with Dirk Zimmer

13:45
14:30

Module 2

15:00

2.2

15:30

2.3

16:00

Coffee Break

16:30

Panel 2

17:15

Final Statements & Outlook 2020

17:30

End of Event

All presentations on 05/03/2018 will be translated simultaneously into German and English.

588

Participants

23

Top Speakers

22

Workshops & Presentations

25

Partner & Sponsors

Sponsors & Partners

turn this event into something incredible!

ATF Schirmherr VolkswagenPKW Marke Logo
ATF_arvato

Stand: September 2018. Subject to change.

PartnerRead more... 0 comments

Tickets

Be part of this incredible event!

Automotive Trend Forum

780 €

per person (plus VAT)

Automotive Trend Forum

Keynote speeches

Business talk

Shuttleservice

Catering

Automotive Talk

149 €

per person (plus VAT)

Future Barcamps

Interactive workshops

Networking without tie

Catering

International evening

89 €

per person (plus VAT)

Grand Forum Opening

Networking

Guided museumstour

Catering

ATF Social Media

Stay up to date!

Information on the event location

Enjoy an event in the city of automobiles!

Event locations

We are starting the ATF series of events with the Automotive Talk in the exclusive area of the VFL Wolfsburg arena. Networking without a tie and interactive future BarCamps await you. Let yourself be inspired by the stylish atmosphere and view of the sacred pitch. The International Evening at the Kunstmuseum Wolfsburg invites you to meet the patrons and partners in brief, informal interviews in a casual atmosphere.
Enjoy our framework program such as the entertaining museum tours, the delicious barbecue on the roof terrace, the caricatures by the iPad cartoonist and chilled live music in the background.
The Automotive Trend Forum day event is held in the centrally located CongressPark. Top-level speakers, informative lectures, lively business talk, exciting partnerships and enough time to network are what makes this event unique.

Getting here

Driving to Wolfsburg in south east Lower Saxony is easy.

By car you can take the A2 and the A39.

There are excellent rail connections from airports in Hanover and Berlin using the Deutsche Bahn ICE trains.

We offer a shuttle service to the event locations.

Hotels

The Wolfsburg Wirtschaft und Marketing GmbH holds a contingent of rooms for you in store. Hotel reservations can be made until 17th of april 2019.

Please use the following link for your reservation:

Contingent for the Automotive Trend Forum 2019

If you have any questions regarding the hotel reservation, please contact the following persons:

WMG Wolfsburg Wirtschaft und Marketing GmbH
Judith Herrmann | Manuela Laqua
Telefon: +49 53 61.899 94 – 77
E-Mail: tagungen@wmg-wolfsburg.de