AUTOMOTIVE TREND FORUM 2019

OMNI - CHANNEL COMMERCE

THE FUTURE OF SALES

WHEN

08. + 09. MAY2019

Where

WOLFSBURG City of the automobile

Automotive Trend Forum 2019

This international science and economic congress focuses on the latest trends in automotive sales and marketing. The whole-day event is held at CongressPark Wolfsburg. Approximately 600 international Automotive Trend Forum participants in Wolfsburg come from business and science. Top experts from all over the world present the latest studies, examples of best-practice and offer solutions for your specific problems. All lectures will be translated simultaneously. In addition to numerous managers from the Volkswagen Group, guests also include participants from other automotive manufacturers, the supply industry, the automotive trade, medium-sized businesses and importers. The science representatives are mainly professors, employees and students of the Ostfalia University or our partner universities abroad.

Jürgen Stackmann, ATF Schirmherr, Markenvorstand Vertrieb, Marketing und After Sales Volkswagen Pkw

Greetings from Jürgen Stackmann Omni Channel Commerce

In these exciting times of upheaval in the car industry, former subjects of the future such as autonomous driving, connectivity and e-mobility have become a reality. These changes directly affect automotive sales. In cooperation with all stakeholders, OEMs have to improve buying processes to make them as simple as possible for the customers.

Online or offline, at all the touchpoints with the customer, the different sales channels and steps in the process must be interlinked and optimised seamlessly.

Car manufacturers are becoming mobility service providers. This leads to new opportunities to set up in a completely new way in many areas. Given this background, it is enormously important to re-examine existing sales channels and align them to the new Omni Channel strategies.

What do successful Omni Channel Commerce approaches look like? What channels will become more important – before, during and after purchase of a car? How can we make the customer journey a powerful argument and billboard for the brand? What are the critical core competencies, which should be developed in the Omni Channel?

How we plan, direct and control the sales channels and customer touchpoints available to us will have a direct effect on the customer experience. That’s why we are directing our attention to the new challenges and current trends in this area.

As the host of the Automotive Trend Forum I am delighted inviting you to analyze and discuss the future Omni Channel Commerce. I look forward to a number of innovative workshops, lively discussion, exciting specialist talks and the opportunity to introduce our Volkswagen sales model of the future in more detail at the 8th and 9 th of May in Wolfsburg.

Greetings from Dr. Christian Dahlheim

“A current study performed by the World Economic Forum stated that climate change and the protection of data will be two of the largest upcoming challenges for global economy. The automotive industry is at the centre of development where both topics are concerned. This was the express position taken by the Volkswagen Corporation at the Paris Climate Agreement. We are taking the right step towards emission free mobility with our new electric campaign. The production of the new fully-electric Volkswagen ID is going to be created this year at Zwickau. The ID is also a milestone on the road towards a fully networked and digitalised vehicle with completely new services for our customers. This year Audi and Porsche will also introduce their first fully-electric models, e-tron and Taycan, to the market. The Volkswagen Corporation, in the best sense of the word, is under “high voltage” and will use these vehicles and many other models to make a decisive contribution towards transforming electric mobility.

Electric mobility and digitalisation will not just ensure a completely new product experience. Customer contact and distribution channels are just as important. In addition to standard meetings at the car dealer, young customers are also looking for the opportunity to gather information about digital channels and even a complete online purchase procedure. As the sponsor of the Automotive Trend Forum, I would like to invite you to discuss these topics with us and many other well-renowned experts. “Omni Channel Commerce” is the motto of ATF 2019. There is a lot to be discussed – I look forward to meeting you!”

Top Speakers 2019

The following speakers have already confirmed!

Prof. Dr. Antje Helpup

ATF event organiser, professor at Ostfalia University of Applied Sciences

Verlagsleiter, Chefredakteur Fachmagazin Autohaus

Ralph M. Meunzel

ATF co-presentation, Publishing Director & Chief Editor of Autohaus industry magazin

Jürgen Stackmann, ATF Schirmherr, Markenvorstand Vertrieb, Marketing und After Sales Volkswagen Pkw

Jürgen Stackmann

ATF patron, Member of the Board of Management of the Volkswagen Passenger Cars brand with responsibility for Sales, Marketing and After Sales

Dr. Christian Dahlheim

ATF patron, Head of Sales Volkswagen Group

Zach Johnson

ATF Speaker, Director, International Field Sales and Global Accounts Amazon Advertising

Christoph Stadeler

ATF Speaker, Head of Automotive Strategy, Facebook

Prof. Dr. Gerrit Heinemann

ATF Speaker, Director of the eWeb Research Center and Professor for Retail and Trade at Niederrhein University for Applied Sciences in Mönchengladbach

Dirk Steeger

ATF Speaker, Director Autohaus Gotthard König

Malte Krüger

ATF Speaker, Vice President eBay Classifieds Germany & Managing Director mobile.de

Lars Thomsen

ATF Speaker, Futurologist, founder of future matters AG

Dr. Marco Freiherr von Münchhausen

ATF Speaker, Speaker 2015 and Bestselling Author

Dr. Armand Farsi

ATF Moderator Panel 1, Heads of the global digital commerce consulting, Arvato

Dr. Michael Mandat

ATF Moderator Panel 2, Management Consulting PROGENIUM, Managing Partner

Markus Kröger

ATF Speaker, Ceo heycar

Tom Anliker

ATF Panel Member, Senior Vice President Global Marketing, Sales & Service, Borgward Group AG

Craig Davis

ATF Panel Member, Owner Clean Green Fast GmbH

Robert Lasek

ATF Panel Member, Managing Director AUTO1.com GmbH

Prof. Dr.-Ing. Gert Bikker

ATF Greetings, Ostfalia Hochschule

Klaus Mohrs

ATF Greetings, Lord Mayor Wolfsburg

Dirk Zimmer, Volkswagen AG, Leiter Group Service im Konzern Vertrieb After Sales

Dirk Zimmer

ATF Meditation Director, Volkswagen AG, Head of Group Service, Sales, After Sales

Riki Stadeler

ATF Speaker, Global Business Leader, Automotive at Google

Dr. Marc Thom

ATF Speaker, Venture Capital Senior Investment Manager Corporate, Investments & Alliances Sony Corporation

Simone Friedrich

ATF Interviews, TV and radio journalist

Agenda 2019

3 Events with expert speakers

09. May 2019, CongressPark Wolfsburg

8:00

Registration

8:30

Moderation

Prof. Dr. Antje Helpup & Ralph M. Meunzel

8:45
photo

Opening Speech

Jürgen Stackmann

ATF Patron, Member of the Board of Management of the Volkswagen Passenger Cars brand with responsibility for Sales, Marketing and After Sales

9:15

Short imagination ATF-Partner

9:30

Module 1: Trends & Best Practices from other industries

9:30
photo

1.1 Future of individual mobility from the helicopter perspective - the path from omni-channel commerce to mobility service providers

Lars Thomsen

Futurologist, founder of future matters AG

9:55
photo

1.2 Reinventing stationary trade - from a omni channel perspective

Prof. Dr. Gerrit Heinemann

Director of the eWeb Research Center and Professor for Retail and Trade at Niederrhein University for Applied Sciences in Mönchengladbach

10:50

1.3 Amazon´s passion for customers – why Amazon always works vigorously backwards from the end user to earn and keep customer trust

Zach Johnson

Director, International Field Sales and Global Accounts Amazon Advertising

11:15
photo

1.4 What are the business models of the future and what does it mean for the automotive industry?

Dr. Marc Thom

Venture Capital Senior Investment Manager Corporate, Investments & Alliances Sony Corporation

11:40

Panel 1: What can automotive sales learn from other industries?

Discussion with ATF panel members Zach Johnson (Amazon), Dr. Marc Thom (Sony), Christoph Stadeler (Facebook) und Craig Davis (Clean Green Fast). Moderiert von Dr. Armand Farsi (Arvato).

12:15

Lunch Break & Special Events

Optional: Business Meditation with Dirk Zimmer (Volkswagen AG)

13:30
photo

Thinking out of the Box

Dr. Marco Freiherr von Münchhausen

Speaker 2015 and Bestselling Author

14:15

Module 2: Challenge & Practical Examples in Automotive Sales

14:15
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2.1 3 million // 7 million: How do we create a paradigm shift?

Malte Krüger

Vice President eBay Classifieds Germany & Managing Director mobile.de

14:40
photo

2.2 The New Path to Purchase

Christoph Stadeler

Head of Automotive Strategy, Facebook

15:05
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Individual Interviews

Simone Friedrich

with Craig Davis and Markus Kröger

15:30

2.4 Omnichannel for Automotive - how to make it work

Riki Stadeler

Global Business Leader, Automotive at Google

15:55

Coffee Break

16:25

Panel 2: What are the opportunities and risks for automotive sales?

With the ATF panel members Riki Stadeler (Google), Robert Lasek (AUTO1.com), Dirk Steeger (Autohaus König) and Tom Anliker (Borgward Group AG). Moderated by Dr. Michael Mandat (PROGENIUM).

17:00
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Final Statements & Outlook 2020

Dr. Christian Dahlheim

ATF patron, Head of Sales Volkswagen Group

17:30

End of Event

08. May 2018, VfL Wolfsburg Arena

13:00

Registration

14:00

Opening & presentation of all future BarCamp subjects

14:45

Start of the first BarCamp round

14:45
photo

Generation change - Is there a need for a new sales mindset?

PE Solution

14:45
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Car Dealerships - Sustainable business model or will they suffer the same fate as video rental stores?

Zentralverband Deutsches Kraftfahrzeuggewerbe e.V. (ZDK)

14:45
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Marketing opportunities for financial services products via the online channel with retailers

Volkswagen Financial Services

14:45
photo

New mobility: Where trade must act urgently

VISION Mobility THINK TANK

14:45
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Digital. Tomorrow. - Transformation in the car trade

Audi

14:45
photo

Workshop 6

Ostfalia

14:45
photo

How can retailers profile themselves on the topic of CO2 reduction?

Shell

14:45
photo

Workshop 8

mobile.de

14:45
photo

Future remuneration models in retail in the age of digital sales

Mercuri Urval

14:45
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Strong presence on all channels – car dealerships lose customer contact without omni channel strategy

Autohaus

14:45
photo

Workshop 12

Google

14:45
photo

Workshop 13

Auto1

14:45
photo

Workshop 14

Adastra

15:45

Acknowledgement moderators

16:15

Start of the second BarCamp round

16:15
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OEM and retail: How to cooperate in fields of development und enhancement of retail IT systems

Volkswagen AG

16:15

Workshop 16

16:15
photo

What can the automotive industry learn in e-commerce from other industries?

Arvato Bertelsmann

16:15
photo

Workshop 18

Progenium

16:15
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Remote Service as a component of Omni Channel Commerce

IAV

16:15
photo

Human factor - an integral part of the digital transformation

Dekra

16:15
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Is customer experience management key to commercial success?

Pirelli

16:15
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Customer of future

facebook

16:15
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Limits of digitization

kabema digital

16:15
photo

Workshop 24

Screen

16:15
photo

Workshop 25

Autoscout24

16:15

Digitization in retail

Liferay

16:15
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No fear of digitalization - From the process of buying a used car to the finished IT application in just a few minutes

Kroschke

17:15

Acknowledgement moderators

17:30

End of event

08. May 2019, Kunstmuseum Wolfsburg

18:00

Registration

18:30

Opening

18:40

Greetings

Prof. Dr. Gert Bikker (Vice-President of Ostfalia University)

18:50

Welcoming speech and interview with ATF patrons

Jürgen Stackmann & Dr. Christian Dahlheim

19:10

Acknowledgement & ATF partner photo shoot

19:30

Opening BBQ

19:45

Museum tour 1

21:00

Der Mond scheint meist in CIS Moll- eine launige Reise in die klassische Musik“ mit Frank Roebers & Eva Schüttler

21:30

Museums Tour 2

22:30

End of Event

Rahmenprogramm: Stefan Wirkus (Cartoonist and iPad Cartoon Drawer)

All presentations on 05/09/2019 will be translated simultaneously into German and English.

588

Participants

23

Top Speakers

22

Workshops & Presentations

25

Partner & Sponsors

Sponsors & Partners

turn this event into something incredible!

ATF Schirmherr VolkswagenPKW Marke Logo
ATF_arvato
ATF_shell_logo
ATF_kabemadigital
ATF_facebook
google
ATF_Jeep_Haendlerverband

Stand: January 2019. Subject to change.

PartnerRead more... 0 comments

Tickets

Be part of this incredible event!

Automotive Trend Forum

780 €

per person (plus VAT)

Automotive Trend Forum

Keynote speeches

Panel discussions

Shuttleservice

Catering

Automotive Talk

149 €

per person (plus VAT)

Future Barcamps

Interactive workshops

Networking without tie

Catering

International evening

89 €

per person (plus VAT)

Grand Forum Opening

Networking

Guided museumstour

Catering

ATF Social Media

Stay up to date!

Information on the event location

Enjoy an event in the city of automobiles!

Event locations

We are starting the ATF series of events with the Automotive Talk at the exclusive area of the VFL Wolfsburg arena. Networking without a tie and interactive future BarCamps await you. Let yourself be inspired by the stylish atmosphere and view of the sacred pitch. The International Evening at the Kunstmuseum Wolfsburg invites you to meet the patrons and partners in brief, informal interviews in a casual atmosphere.
Enjoy our framework program such as the entertaining museum tours, the delicious barbecue on the roof terrace, the caricatures by the iPad cartoonist and chilled live music in the background.
The Automotive Trend Forum day event is held at the centrally located CongressPark. Top-level speakers, informative lectures, lively business talk, exciting partnerships and enough time to network are what makes this event unique.

Getting here

Driving to Wolfsburg in south east Lower Saxony is easy.

By car you can take the A2 and the A39.

There are excellent rail connections from airports in Hanover and Berlin using the Deutsche Bahn ICE trains.

We offer a shuttle service to the event locations.

Hotels

The Wolfsburg Wirtschaft und Marketing GmbH holds a contingent of rooms for you in store. Hotel reservations can be made until 17th of april 2019.

Please use the following link for your reservation:

Contingent for the Automotive Trend Forum 2019

If you have any questions regarding the hotel reservation, please contact the following persons:

WMG Wolfsburg Wirtschaft und Marketing GmbH
Judith Herrmann | Manuela Laqua
Telefon: +49 53 61.899 94 – 77
E-Mail: tagungen@wmg-wolfsburg.de