AUTOMOTIVE TREND FORUM 2018

THE FUTURE OF SALES

WHEN

02. + 03. MAY2018

Where

WOLFSBURG City of the automobile

Automotive Trend Forum 2018

This international science and economic congress focuses on the latest trends in automotive sales and marketing. The whole-day event is held at CongressPark Wolfsburg. Approximately 600 international Automotive Trend Forum participants in Wolfsburg come from business and science. Top experts from all over the world present the latest studies, examples of best-practice and offer solutions for your specific problems. All lectures will be translated simultaneously. In addition to numerous managers from the Volkswagen Group, guests also include participants from other automotive manufacturers, the supply industry, the automotive trade, medium-sized businesses and importers. The science representatives are mainly professors, employees and students of the Ostfalia University or our partner universities abroad.

452

Participants

23

Top Speakers

22

Workshops & Presentations

25

Partner & Sponsors

Agenda 2018

3 Events with expert speakers

02. May 2018, VfL Wolfsburg Arena

13:00

Registration

14:00

Opening & presentation of all future BarCamp subjects

14:45

Start of the first BarCamp round

14:45
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Workshop 1

Volkswagen AG

14:45
photo

Workshop 2

Progenium

14:45
photo

Workshop 3

Skoda

14:45
photo

Workshop 4

Kantar TNS

The Path to Online Car Purchase today and in the future!

14:45
photo

Workshop 5

Arvato Bertelsmann

Customer Communication in the Age of Artificial Intelligence

14:45
photo

Workshop 6

Autohaus

Future Retail: digital and face-to-face!

14:45
photo

Workshop 7

Mercuri Urval

Risk analysis in personnel selection

14:45
photo

Workshop 8

Kroschke

14:45
14:45
photo

Workshop 10

Bundesverband Deutsche Startups e.V.

Emobility-charging infrastructure

14:45
photo

Workshop 12

Adastra

14:45

Workshop 13

14:45

Workshop 14

14:45

Workshop 15

14:45

Workshop 16

14:45

Workshop 17

14:45

Workshop 18

14:45

Workshop 19

14:45

Workshop 20

16:00

Acknowledgement moderators

16:15

Start of the second BarCamp round

16:15
photo

Workshop 21

Volkswagen Financial Services

The future of sales needs creative destruction - a radical discourse

16:15
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Workshop 22

Reply

16:15
photo

Workshop 23

Accenture

16:15

Workshop 24

16:15
photo

Workshop 25

Dialogbild

Joint development of a vision of the future: Future Mobility - How does the mobility of the future look like?

16:15
photo

Workshop 26

NTT Data

Future Mobility - what moves us in the future

16:15
photo

Workshop 27

Dekra

Qualification for digitization

16:15
photo

Workshop 28

ICDP

16:15
photo

Workshop 29

APL Group

16:15
photo

Workshop 30

Ostfalia

16:15
16:15

Workshop 32

16:15

Workshop 33

16:15

Workshop 34

16:15

Workshop 35

16:15

Workshop 36

16:15

Workshop 37

16:15

Workshop 38

16:15

Workshop 39

16:15

Workshop 40

17:15

Acknowledgement moderators

17:30

End of event

02. May 2018, Kunstmuseum Wolfsburg

18:00

Registration

18:40
photo

Welcoming speech

Klaus Mohrs

18:50
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Welcoming speech and ATF patrons interview

Jürgen Stackmann & Fred Kappler

19:00

Interview with new partners

19:30

Acknowledgement & ATF partner photo shoot

19:45

Opening BBQ

20:15

Museum tour 1

20:45

Museum tour 2

22:00

End of Event

03. May 2018, CongressPark Wolfsburg

8:30

Registration

9:15
photo

Opening Speech

Jürgen Stackmann

Volkswagen AG

9:45

Module 1: Internationale Trends

9:45
photo

1.1

Dr. Eike Wenzel

Institut für Trend- und Zukunftsforschung (ITZ GmbH)

10:15
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1.2

Jürgen Reers

Accenture

10:45

Coffee Break

11:15

Module 2: Neue Geschäftsmodelle der New Mobility

11:45
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2.2

Andreas Sujata

StreetScooter GmbH

12:15
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Lunch Break

Dirk Zimmer

Optional: Business Meditation with Dirk Zimmer

13:45

Module 3: Herausforderungen im Automobilvertrieb

13:45
photo

3.1

Dr. Christian Dahlheim

Volkswagen Financial Services AG

14:15
photo

3.2

Paul Wills

Hyundai Motor UK Ltd.

14:45

Coffee Break

15:15

Business Talk

with Prof. Dr. Stephan Rammler, Thomas Peckruhn and Hui Zhang

16:15
photo

Closing Speech

Fred Kappler

Volkswagen AG

16:45

Final Statements & Outlook 2019

17:00

End of Event

All presentations on 05/03/2018 will be translated simultaneously into German and English.

TOP SPEAKERS

The following speakers have already confirmed!

Prof. Dr. Antje Helpup

ATF event organiser, professor at Ostfalia University of Applied Sciences

Verlagsleiter, Chefredakteur Fachmagazin Autohaus

Ralph M. Meunzel

ATF co-presentation, Publishing Director & Chief Editor of Autohaus industry magazin

Jürgen Stackmann, ATF Schirmherr, Markenvorstand Vertrieb, Marketing und After Sales Volkswagen Pkw

Jürgen Stackmann

ATF patron, Member of the Board of Management of the Volkswagen Passenger Cars brand with responsibility for Sales, Marketing and After Sales

Fred Kappler, ATF Schirmherr, Leiter Volkswagen Konzern Vertrieb

Fred Kappler

ATF patron, Head of Sales at the Volkswagen Group

Thomas Peckruhn

Vice-president Deutsches Kraftfahrzeuggewerbe Zentralverband (ZDK)

Dr. Christian Dahlheim

Member of the Board of Management of Volkswagen Financial Services AG responsible for Sales and Marketing

Paul Wills

Director Dealer Development Hyundai Motor UK Ltd

Hui Zhang

Managing Director of NIO GmbH

Dr. Eike Wenzel

Founder and director of the Institute for Trend- und Zukunftsforschung (ITZ GmbH)

Prof. Dr. Stephan Rammler

Transportation Design und Zukunftsforschung, Hochschule für Bildende Künste in Braunschweig

Andreas Sujata

Director Sales & Marketing, StreetScooter GmbH

Jürgen Reers

Accenture, Managing Director

Rainer Schneider

NTT DATA, Senior Managing Consultant

Christof Kleinhenz

NTT DATA, Head Connected Car and Mobility

Dirk Zimmer, Volkswagen AG, Leiter Group Service im Konzern Vertrieb After Sales

Dirk Zimmer

ATF Meditation Director, Volkswagen AG, Head of Group Service, Sales, After Sales

Prof. Dr.-Ing. Gert Bikker

Ostfalia Hochschule

Klaus Mohrs

Lord Mayor Wolfsburg

Olaf Lies

Lower Saxony Minister for the Environment, Energy, Building and Climate Protection

Sponsors & Partners

turn this event into something incredible!

ATF Schirmherr VolkswagenPKW Marke Logo
ATF_arvato

Stand: November 2017. Subject to change.

PartnerRead more... 0 comments

Tickets

Be part of this incredible event!

Automotive Trend Forum

780 €

per person (plus VAT)

Automotive Trend Forum

Keynote speeches

Business talk

Shuttleservice

Catering

Automotive Talk

149 €

per person (plus VAT)

Future Barcamps

Interactive workshops

Networking without tie

Catering

International evening

89 €

per person (plus VAT)

Grand Forum Opening

Networking

Guided museumstour

Catering

ATF Social Media

Stay up to date!

Information on the event location

Enjoy an event in the city of automobiles!

Event locations

We are starting the ATF series of events with the Automotive Talk in the exclusive area of the VFL Wolfsburg arena. Networking without a tie and interactive future BarCamps await you. Let yourself be inspired by the stylish atmosphere and view of the sacred pitch. The International Evening at the Kunstmuseum Wolfsburg invites you to meet the patrons and partners in brief, informal interviews in a casual atmosphere.
Enjoy our framework program such as the entertaining museum tours, the delicious barbecue on the roof terrace, the caricatures by the iPad cartoonist and chilled live music in the background.
The Automotive Trend Forum day event is held in the centrally located CongressPark. Top-level speakers, informative lectures, lively business talk, exciting partnerships and enough time to network are what makes this event unique.

Getting here

Driving to Wolfsburg in south east Lower Saxony is easy.

By car you can take the A2 and the A39.

There are excellent rail connections from airports in Hanover and Berlin using the Deutsche Bahn ICE trains.

We offer a shuttle service to the event locations.

Hotels

The Wolfsburg Wirtschaft und Marketing GmbH holds a contingent of rooms for you in store. Hotel reservations can be made until 2nd of april 2018.

Please use the following link for your reservation:

Contingent for the Automotive Trend Forum 2018

If you have any questions regarding the hotel reservation, please contact the following persons:

WMG Wolfsburg Wirtschaft und Marketing GmbH
Judith Herrmann | Manuela Laqua
Telefon: +49 53 61.899 94 – 77
E-Mail: tagungen@wmg-wolfsburg.de