AUTOMOTIVE TREND FORUM 2018

THE FUTURE OF SALES

WHEN

08. + 09. MAY2019

Where

WOLFSBURG City of the automobile

Automotive Trend Forum 2019

This international science and economic congress focuses on the latest trends in automotive sales and marketing. The whole-day event is held at CongressPark Wolfsburg. Approximately 600 international Automotive Trend Forum participants in Wolfsburg come from business and science. Top experts from all over the world present the latest studies, examples of best-practice and offer solutions for your specific problems. All lectures will be translated simultaneously. In addition to numerous managers from the Volkswagen Group, guests also include participants from other automotive manufacturers, the supply industry, the automotive trade, medium-sized businesses and importers. The science representatives are mainly professors, employees and students of the Ostfalia University or our partner universities abroad.

Introductory words from Jürgen Stackmann

Shaping future mobility is a highly exciting and at the same time demanding task for all automotive companies. Presenting the customer with the best mobility solution for their individual needs is the central challenge of the sector. To do so, it is essential to recognise the economic, political and social trends at an early stage. The developments in the field of digitization require a radical re-think in many sectors. Especially in the automotive industry, new business areas are emerging. This forces many companies to leave their own comfort zone. Is the product the customer needs still the “car” as we know it? What will the relevant success factors of products and companies be in the future? What are the business models of New Mobility like? How should buying processes be redesigned? What role does the stationary dealer play? As the patron of the Automotive Trend Forum Wolfsburg I am looking forward to new solution approaches, ideas from lateral thinkers, inspiring lectures and provoking discussions on the 02 and 03 May in Wolfsburg.

Introductory words from Fred Kappler

The Volkswagen Group and its competitors are working on the mobility of tomorrow. The production of emotional products will not be enough in the long term to survive in the market. In the future, automotive manufacturers will have to position themselves by means of intelligent, environmentally friendly and individual customer solutions. Under the banner of digitisation and New mobility, the automotive business is going though a period of fundamental change. New challenges and new competitors require that we continue to develop our current sales systems in order to inspire and convince our customers also in the future.  We as the Volkswagen Group want to play a key role in shaping this change. A regular look outside the box is essential in order to recognise new impulses and trends early on. We are very pleased to welcome you to the Automotive Trend Forum this year and to engage in a lively exchange with you on the subject of New mobility.

588

Participants

23

Top Speakers

22

Workshops & Presentations

25

Partner & Sponsors

Agenda 2019

3 Events with expert speakers

08. May 2018, VfL Wolfsburg Arena

13:00

Registration

14:00

Opening & presentation of all future BarCamp subjects

14:45

Start of the first BarCamp round

14:45

Workshop 1

14:45

Workshop 2

14:45

Workshop 3

14:45

Workshop 4

14:45

Workshop 5

14:45

Workshop 6

14:45

Workshop 7

14:45

Workshop 8

14:45

Workshop 9

14:45

Workshop 10

14:45

Workshop 11

14:45

Workshop 12

14:45

Workshop 13

14:45

Workshop 14

15:45

Acknowledgement moderators

16:15

Start of the second BarCamp round

16:15

Workshop 15

16:15

Workshop 16

16:15

Workshop 17

16:15

Workshop 18

16:15

Workshop 19

16:15

Workshop 20

16:15

Workshop 21

16:15

Workshop 22

16:15

Workshop 23

16:15

Workshop 24

16:15

Workshop 25

16:15

Workshop 26

16:15

Workshop 27

17:15

Acknowledgement moderators

17:30

End of event

08. May 2019, Kunstmuseum Wolfsburg

18:00

Registration

18:30

Opening

18:40

Welcoming speech

18:50

Welcoming speech and ATF patrons interview

19:10

Acknowledgement & ATF partner photo shoot

19:30

Opening BBQ

20:15

Museum tour 1

20:45

Museum tour 2

22:00

End of Event

09. May 2019, CongressPark Wolfsburg

8:30

Registration

9:00

Moderation

9:05

Greetings

9:15

Opening Speech

9:45

Module 1: Internationale Trends

9:45

1.1

10:15

1.2

10:45

Coffee Break

11:15

Module 2

11:15

2.1

12:15

Lunch Break

14:30

Module 3

14:30

3.1

15:00

3.2

15:30

Coffee Break

16:00

Business Talk

17:00

Closing Speech

17:25

Final Statements & Outlook 2020

17:30

End of Event

All presentations on 05/03/2018 will be translated simultaneously into German and English.

TOP SPEAKERS

The following speakers have already confirmed!

Prof. Dr. Antje Helpup

ATF event organiser, professor at Ostfalia University of Applied Sciences

Verlagsleiter, Chefredakteur Fachmagazin Autohaus

Ralph M. Meunzel

ATF co-presentation, Publishing Director & Chief Editor of Autohaus industry magazin

Jürgen Stackmann, ATF Schirmherr, Markenvorstand Vertrieb, Marketing und After Sales Volkswagen Pkw

Jürgen Stackmann

ATF patron, Member of the Board of Management of the Volkswagen Passenger Cars brand with responsibility for Sales, Marketing and After Sales

Fred Kappler, ATF Schirmherr, Leiter Volkswagen Konzern Vertrieb

Fred Kappler

ATF patron, Head of Sales at the Volkswagen Group

Gerrit Heinemann

Director of the eWeb Research Center and Professor for Retail and Trade at Niederrhein University for Applied Sciences in Mönchengladbach

Prof. Dr.-Ing. Gert Bikker

Ostfalia Hochschule

Simone Friedrich

TV and radio journalist

Sponsors & Partners

turn this event into something incredible!

ATF Schirmherr VolkswagenPKW Marke Logo
ATF_arvato

Stand: July 2018. Subject to change.

PartnerRead more... 0 comments

Tickets

Be part of this incredible event!

Automotive Trend Forum

SOLD OUT

780 €

per person (plus VAT)

Automotive Trend Forum

Keynote speeches

Business talk

Shuttleservice

Catering

SOLD OUT

Automotive Talk

SOLD OUT

149 €

per person (plus VAT)

Future Barcamps

Interactive workshops

Networking without tie

Catering

SOLD OUT

International evening

SOLD OUT

89 €

per person (plus VAT)

Grand Forum Opening

Networking

Guided museumstour

Catering

SOLD OUT

ATF Social Media

Stay up to date!

Information on the event location

Enjoy an event in the city of automobiles!

Event locations

We are starting the ATF series of events with the Automotive Talk in the exclusive area of the VFL Wolfsburg arena. Networking without a tie and interactive future BarCamps await you. Let yourself be inspired by the stylish atmosphere and view of the sacred pitch. The International Evening at the Kunstmuseum Wolfsburg invites you to meet the patrons and partners in brief, informal interviews in a casual atmosphere.
Enjoy our framework program such as the entertaining museum tours, the delicious barbecue on the roof terrace, the caricatures by the iPad cartoonist and chilled live music in the background.
The Automotive Trend Forum day event is held in the centrally located CongressPark. Top-level speakers, informative lectures, lively business talk, exciting partnerships and enough time to network are what makes this event unique.

Getting here

Driving to Wolfsburg in south east Lower Saxony is easy.

By car you can take the A2 and the A39.

There are excellent rail connections from airports in Hanover and Berlin using the Deutsche Bahn ICE trains.

We offer a shuttle service to the event locations.

Hotels

The Wolfsburg Wirtschaft und Marketing GmbH holds a contingent of rooms for you in store. Hotel reservations can be made until 17th of april 2019.

Please use the following link for your reservation:

Contingent for the Automotive Trend Forum 2019

If you have any questions regarding the hotel reservation, please contact the following persons:

WMG Wolfsburg Wirtschaft und Marketing GmbH
Judith Herrmann | Manuela Laqua
Telefon: +49 53 61.899 94 – 77
E-Mail: tagungen@wmg-wolfsburg.de