AUTOMOTIVE TREND FORUM 2019
OMNI - CHANNEL COMMERCE
THE FUTURE OF SALES
08. + 09. MAY2019
WOLFSBURG City of the automobile
Automotive Trend Forum 2019
This international science and economic congress focuses on the latest trends in automotive sales and marketing. The whole-day event is held at CongressPark Wolfsburg. Approximately 600 international Automotive Trend Forum participants in Wolfsburg come from business and science. Top experts from all over the world present the latest studies, examples of best-practice and offer solutions for your specific problems. All lectures will be translated simultaneously. In addition to numerous managers from the Volkswagen Group, guests also include participants from other automotive manufacturers, the supply industry, the automotive trade, medium-sized businesses and importers. The science representatives are mainly professors, employees and students of the Ostfalia University or our partner universities abroad.
Greetings from Jürgen Stackmann Omni Channel Commerce
In these exciting times of upheaval in the car industry, former subjects of the future such as autonomous driving, connectivity and e-mobility have become a reality. These changes directly affect automotive sales. In cooperation with all stakeholders, OEMs have to improve buying processes to make them as simple as possible for the customers.
Online or offline, at all the touchpoints with the customer, the different sales channels and steps in the process must be interlinked and optimised seamlessly.
Car manufacturers are becoming mobility service providers. This leads to new opportunities to set up in a completely new way in many areas. Given this background, it is enormously important to re-examine existing sales channels and align them to the new Omni Channel strategies.
What do successful Omni Channel Commerce approaches look like? What channels will become more important – before, during and after purchase of a car? How can we make the customer journey a powerful argument and billboard for the brand? What are the critical core competencies, which should be developed in the Omni Channel?
How we plan, direct and control the sales channels and customer touchpoints available to us will have a direct effect on the customer experience. That’s why we are directing our attention to the new challenges and current trends in this area.
As the host of the Automotive Trend Forum I am delighted inviting you to analyze and discuss the future Omni Channel Commerce. I look forward to a number of innovative workshops, lively discussion, exciting specialist talks and the opportunity to introduce our Volkswagen sales model of the future in more detail at the 8th and 9 th of May in Wolfsburg.
Greetings from Dr. Christian Dahlheim
“A current study performed by the World Economic Forum stated that climate change and the protection of data will be two of the largest upcoming challenges for global economy. The automotive industry is at the centre of development where both topics are concerned. This was the express position taken by the Volkswagen Corporation at the Paris Climate Agreement. We are taking the right step towards emission free mobility with our new electric campaign. The production of the new fully-electric Volkswagen ID is going to be created this year at Zwickau. The ID is also a milestone on the road towards a fully networked and digitalised vehicle with completely new services for our customers. This year Audi and Porsche will also introduce their first fully-electric models, e-tron and Taycan, to the market. The Volkswagen Corporation, in the best sense of the word, is under “high voltage” and will use these vehicles and many other models to make a decisive contribution towards transforming electric mobility.
Electric mobility and digitalisation will not just ensure a completely new product experience. Customer contact and distribution channels are just as important. In addition to standard meetings at the car dealer, young customers are also looking for the opportunity to gather information about digital channels and even a complete online purchase procedure. As the sponsor of the Automotive Trend Forum, I would like to invite you to discuss these topics with us and many other well-renowned experts. “Omni Channel Commerce” is the motto of ATF 2019. There is a lot to be discussed – I look forward to meeting you!”
Top Speakers 2019
The following speakers have already confirmed!
ATF co-presentation, Publishing Director & Chief Editor of Autohaus industry magazin
ATF patron, Member of the Board of Management of the Volkswagen Passenger Cars brand with responsibility for Sales, Marketing and After Sales
ATF Speaker, Director of the eWeb Research Center and Professor for Retail and Trade at Niederrhein University for Applied Sciences in Mönchengladbach
ATF Panel Member, Senior Vice President Global Marketing, Sales & Service, Borgward Group AG
3 Events with expert speakers
09. May 2019, CongressPark Wolfsburg
Prof. Dr. Antje Helpup & Ralph M. Meunzel
ATF Patron, Member of the Board of Management of the Volkswagen Passenger Cars brand with responsibility for Sales, Marketing and After Sales
Short imagination ATF-Partner
Module 1: Trends & Best Practices from other industries
1.1 Future of individual mobility from the helicopter perspective - the path from omni-channel commerce to mobility service providers
Futurologist, founder of future matters AG
1.2 Reinventing stationary trade - from a omni channel perspective
Director of the eWeb Research Center and Professor for Retail and Trade at Niederrhein University for Applied Sciences in Mönchengladbach
1.3 Amazon´s passion for customers – why Amazon always works vigorously backwards from the end user to earn and keep customer trust
Director, International Field Sales and Global Accounts Amazon Advertising
1.4 What are the business models of the future and what does it mean for the automotive industry?
Venture Capital Senior Investment Manager Corporate, Investments & Alliances Sony Corporation
Panel 1: What can automotive sales learn from other industries?
Discussion with ATF panel members Zach Johnson (Amazon), Dr. Marc Thom (Sony), Christoph Stadeler (Facebook) und Craig Davis (Clean Green Fast). Moderiert von Dr. Armand Farsi (Arvato).
Lunch Break & Special Events
Optional: Business Meditation with Dirk Zimmer (Volkswagen AG)
Thinking out of the Box
Speaker 2015 and Bestselling Author
Module 2: Challenge & Practical Examples in Automotive Sales
2.1 3 million // 7 million: How do we create a paradigm shift?
Vice President eBay Classifieds Germany & Managing Director mobile.de
2.2 The New Path to Purchase
Head of Automotive Strategy, Facebook
with Craig Davis and Markus Kröger
2.4 Omnichannel for Automotive - how to make it work
Global Business Leader, Automotive at Google
Panel 2: What are the opportunities and risks for automotive sales?
With the ATF panel members Riki Stadeler (Google), Robert Lasek (AUTO1.com), Dirk Steeger (Autohaus König) and Tom Anliker (Borgward Group AG). Moderated by Dr. Michael Mandat (PROGENIUM).
Final Statements & Outlook 2020
ATF patron, Head of Sales Volkswagen Group
End of Event
08. May 2018, VfL Wolfsburg Arena
Opening & presentation of all future BarCamp subjects
Start of the first BarCamp round
Generation change - Is there a need for a new sales mindset?
Car Dealerships - Sustainable business model or will they suffer the same fate as video rental stores?
Marketing opportunities for financial services products via the online channel with retailers
New mobility: Where trade must act urgently
Digital. Tomorrow. - Transformation in the car trade
How can retailers profile themselves on the topic of CO2 reduction?
Future remuneration models in retail in the age of digital sales
Strong presence on all channels – car dealerships lose customer contact without omni channel strategy
Start of the second BarCamp round
OEM and retail: How to cooperate in fields of development und enhancement of retail IT systems
What can the automotive industry learn in e-commerce from other industries?
Remote Service as a component of Omni Channel Commerce
Human factor - an integral part of the digital transformation
Is customer experience management key to commercial success?
Customer of future
Limits of digitization
Digitization in retail
No fear of digitalization - From the process of buying a used car to the finished IT application in just a few minutes
End of event
08. May 2019, Kunstmuseum Wolfsburg
Prof. Dr. Gert Bikker (Vice-President of Ostfalia University)
Welcoming speech and interview with ATF patrons
Jürgen Stackmann & Dr. Christian Dahlheim
Acknowledgement & ATF partner photo shoot
Museum tour 1
Der Mond scheint meist in CIS Moll- eine launige Reise in die klassische Musik“ mit Frank Roebers & Eva Schüttler
Museums Tour 2
End of Event
Rahmenprogramm: Stefan Wirkus (Cartoonist and iPad Cartoon Drawer)
All presentations on 05/09/2019 will be translated simultaneously into German and English.
Workshops & Presentations
Partner & Sponsors
Be part of this incredible event!
Automotive Trend Forum
per person (plus VAT)
Automotive Trend Forum
per person (plus VAT)
Networking without tie
per person (plus VAT)
Grand Forum Opening
Information on the event location
Enjoy an event in the city of automobiles!
Enjoy our framework program such as the entertaining museum tours, the delicious barbecue on the roof terrace, the caricatures by the iPad cartoonist and chilled live music in the background.
The Automotive Trend Forum day event is held at the centrally located CongressPark. Top-level speakers, informative lectures, lively business talk, exciting partnerships and enough time to network are what makes this event unique.
By car you can take the A2 and the A39.
There are excellent rail connections from airports in Hanover and Berlin using the Deutsche Bahn ICE trains.
We offer a shuttle service to the event locations.
The Wolfsburg Wirtschaft und Marketing GmbH holds a contingent of rooms for you in store. Hotel reservations can be made until 17th of april 2019.
Please use the following link for your reservation:
If you have any questions regarding the hotel reservation, please contact the following persons:
WMG Wolfsburg Wirtschaft und Marketing GmbH
Judith Herrmann | Manuela Laqua
Telefon: +49 53 61.899 94 – 77