+++ important news +++
This event has been postponed to 18 + 19 November.
Automotive Trend Forum
This international science and economic congress focuses on the latest trends in automotive sales and marketing. The whole-day event is held at CongressPark Wolfsburg. Approximately 600 international Automotive Trend Forum participants in Wolfsburg come from business and science. Top experts from all over the world present the latest studies, examples of best-practice and offer solutions for your specific problems. All lectures on 19 November 2020 will be translated simultaneously. In addition to numerous managers from the Volkswagen Group, guests also include participants from other automotive manufacturers, the supply industry, the automotive trade, medium-sized businesses and importers. The science representatives are mainly professors, employees and students of the Ostfalia University or our partner universities abroad.
Greetings from Jürgen Stackmann
The demand for a transformation of mobility is more tangible today than ever before. Innovative products and completely new forms of mobility are created by technical progress and change the way we think and act. This is precisely what the future of mobility demands. It should inspire us and make us better users.
With a clear focus on sustainability and networking, the automotive industry assumes responsibility and actively shapes change. Today, electric cars are smart, suitable for everyday use and finally accessible. The signs are pointing to a change into a new era of mobility. Automotive sales play an important role here and are required to respond with great dynamism to questions that are crucial to success.
How do we inspire our customers with new, innovative products? Where does our understanding of mobility need to change? How will we reach our customers in the future? With which products and services will we open up new business areas? How are new and old competitors in the mobility sector to be assessed? What is the next milestone to strive for after mass e-mobility? Is autonomous driving still a dream of the future? Will private transport become a luxury good? What will the car of the future enable us to do and what role will it play in our everyday lives?
These and many other questions make me look forward to the Automotive Trend Forum 2020 on 13 & 14 May in Wolfsburg. As patron of the event, I look forward to a lively dialogue on the topic of “Mobility Changes”. Interactive workshops, expert contributions from top-class speakers and lively panel discussions with selected representatives from research, politics and business make the ATF 2020 a must for industry experts and mobility fans.
Greetings from Dr. Christian Dahlheim
Automotive companies are in the middle of a transformation process. New competitors are entering the market, new technologies are enabling new forms of mobility, and customer needs are changing, especially in the wake of digitalization. At the same time regulation and the demand for sustainable mobility is increasing.
The subject of the upcoming Automotive Trend Forum “Mobility Changes” is highly topical in 2020, as the transformation of our industry continues. Driving assistance systems are constantly developing and are available to us at a high level of maturity. Autonomous cars are dependent on networking with their environment. In New Mobility, we are no longer exclusively dealing with our product, the automobile, but with mobility in its entirety.
In addition to the product itself, the relationship between brand and customer is also changing. Automotive companies are addressing their customers directly and digitally. At the same time personal advice is still an essential point of contact to the customer. In the future successful automobile companies will be able to offer their customers a holistic and individual mobility package in which the car, but not necessarily its ownership, has its place.
The Automotive Trend Forum is a valuable opportunity to think outside the box and serves as a platform for the exchange of ideas between all stakeholders of New Mobility. As patron of the ATF 2020, I cordially invite you to discuss tomorrow’s mobility with us and I look forward to welcoming you in Wolfsburg on 13 & 14 May.
Top Speakers 2020
The following speakers have already confirmed!
ATF Speaker, Special Commissioner of the Federal Government for Clean Air
ATF Speaker, ex-Tesla Director Central Europe, founder of muchbetterelectric & Electric Ventures
ATF Moderator Panel 2, Management Consulting PROGENIUM GmbH & Co. KG, Managing Partner
ATF Panel Member, Member of the Board of Management Allianz Versicherungs-AG, Ressort Automotive Germany
ATF Meditation Leader, Diploma in Psychology and is a licensed systemic coach, Ostfalia University of Applied Sciences
3 Events with expert speakers
09. May 2019, CongressPark Wolfsburg
Lord Mayor Wolfsburg
ATF patron, Member of the Board of Management of the Volkswagen Passenger Cars brand with responsibility for Sales, Marketing and After Sales
Short imagination ATF-Partner
Module 1: Trends & Innovations
Cultural and technical innovations - ways into a desirable and feasible future
Futurist, Daimler AG
with Jürgen Reers
Special Commissioner of the Federal Government for Clean Air
Start up Challenge
mit Uwe Höhne
Zero Co2 - mobility of the future 2050
CEO of FEV Europe GmbH
Panel 1: Mobility of the future: Where is the journey going?
with Dr. Michael Hajesch (CEO IONITY GmbH), Dr. Kerim Galal (CEO DEKRA Digital GmbH), Benjamin Pfeifer (Head of Sales & Business Development ioki GmbH), Dr. Jörg Hipp (Member of the Board Allianz Versicherungs-AG), Moderation: Klaus Steinmann (Mercuri Urval)
Lunch Break & Special Events
Meditation with Henrike Richter
Thinking out of the Box: Inner climate change for outer transformation
Managing director of the Mindful Finance Institute
Module 2: Challenges for mobility sales
Stop selling cars!
CEO Toyota Deutschland GmbH
The electric offensive is a "must" - but only those who meet the entire demand will be successful in the 20s
CEO Hyundai Motor Deutschland GmbH
"Future Dealer Talk"
with Hans-Jürgen Persy & Heinz-Dieter Tiemeyer & Ralph Meunzel
Director Go-to-Market Europe BYTON
Teslas market disruption - My personal industry insights from 10 years with Tesla
ex-Tesla Director Central Europe, founder of muchbetterelectric & Electric Ventures
Panel 2: Where are the oppotunities and risks of mobility change?
with Bernhard Linnenschmidt (Member of the Management Board of the Emil Frey Group), Michael Grosche (Fleet, Mobility & Remarketing Volkswagen Financial Services AG), Philipp Sayler von Amende (CEO Carwow GmbH), Stephan Goldmann (Vice President Arvato Bertelsmann Supply Chain Solutions), Moderation: Dr. Michael Mandat (Progenium)
Head of Sales Volkswagen Group
Honoring the Innovator Challenge
End of Event
18. November 2020, VfL Wolfsburg Arena
Opening & presentation of all future BarCamp subjects
Start of the first BarCamp round
Start of the second BarCamp round
End of event
18. November 2020, Kunstmuseum Wolfsburg
Interview with ATF patrons
Acknowledgement & ATF partner photo shoot
Museum tour 1
Museum tour 2
End of Event
Rahmenprogramm: Stefan Wirkus (Cartoonist and iPad Cartoon Drawer)
All presentations on 11/19/2020 will be translated simultaneously into German and English.
Workshops & Presentations
Partner & Sponsors
Be part of this incredible event!
Automotive Trend Forum
per Person (plus VAT)
Automotive Trend Forum
per person (plus VAT)
Networking without tie
per person (plus VAT)
Grand Forum Opening
Information on the event location
Enjoy an event in the city of automobiles!
Enjoy our framework program such as the entertaining museum tours, the delicious barbecue on the roof terrace, the caricatures by the iPad cartoonist and chilled live music in the background.
The Automotive Trend Forum day event is held at the centrally located CongressPark. Top-level speakers, informative lectures, lively business talk, exciting partnerships and enough time to network are what makes this event unique.
By car you can take the A2 and the A39.
There are excellent rail connections from airports in Hanover and Berlin using the Deutsche Bahn ICE trains.
We offer a shuttle service to the event locations.
The Wolfsburg Wirtschaft und Marketing GmbH holds a contingent of rooms for you in store. Hotel reservations can be made until 1st of October 2020.
Please use the following link for your reservation:
If you have any questions regarding the hotel reservation, please contact the following persons:
WMG Wolfsburg Wirtschaft und Marketing GmbH
Manuela Laqua | Diana Hübl
Telefon: +49 53 61.899 94 – 77
Fax: +49 53 61.899 94 – 59
Under the keyword ATF we have reserved further room contingents for you until 18 September. Please follow the link below: